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Wisconsin

WI

Telecom Compliance Reference — Updated January 2023

Mini-TCPA State — High Risk

Calling Hours

8:00 AM9:00 PM

Min Penalty

$10,000

Registration

Required

Wisconsin Do-Not-Call List

State DNC registry requirements for Wisconsin

Wisconsin Has Its Own DNC List

You must scrub against BOTH the federal National DNC Registry AND the Wisconsin state DNC list before making calls in this state. Scrubbing only the federal list is not sufficient.

Wisconsin No-Call List

Maintained ByWisconsin Department of Agriculture, Trade and Consumer Protection (DATCP)
Subscription Fee$500
Scrub Frequency RequiredMust synchronize lists with the Wisconsin No-Call registry at least every 31 days. Must also scrub against the federal NDNC. The Wisconsin list is SEPARATE from the federal list.
Registration PermanentYes — once registered, stays on list

Covers

LandlinesCell PhonesText Messages
Download FormatWisconsin No-Call list provided by DATCP to registered telephone solicitors via email or CD-ROM after registration and fee payment

Wisconsin maintains a SEPARATE state No-Call List administered by DATCP under Wis. Stat. § 100.52. Registration year: December 1 through November 30. Fees: $700 first-time/$500 renewal (base), plus $75/line for 4+ outbound lines, $25 per additional email for list delivery. Maximum annual fee: $20,000. Quarterly payments available (20% late fee applies). Telemarketers must prove they have a National DNC Registry subscription (SAN required) to register with DATCP. Phone lines include wireless, SIP, VOIP, T-lines — based on simultaneous outbound call capacity to WI residents. Covers calls AND text messages. Penalties: $100 per unregistered call/text. Calling/texting DNC-registered consumers is a separate violation with additional forfeiture. Registration: online or by mail to 2811 Agriculture Drive, Madison, WI 53718. Contact: 1-800-422-7128.

Federal National DNC Registry (Always Required)

Scrub FrequencyEvery 31 days (minimum)
Free AccessUp to 5 area codes
Full Access$75 / 5 area codes / year

You must scrub the federal list regardless of whether Wisconsin has its own list. There is no opt-out from federal DNC compliance.

DNC Scrub Checklist

Subscribe to the National DNC Registry (telemarketing.donotcall.gov)
Subscribe to the Wisconsin state DNC list
Scrub your call list against both registries before each campaign
Re-scrub every 31 days (federal requirement) — more often if state requires
Maintain your own internal DNC list for opt-outs
Honor internal opt-out requests within 30 days
Document all scrub dates and list versions used
Calling a DNC-registered number in Wisconsin: $10,000 per call. The consumer can sue you directly — no AG required.

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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →