⚠ Penalty Exposure — Wisconsin
Per Violation
$10,000
Willful
$10,000
AG Max/Violation
$10,000
10,000 Calls
$100,000,000
= exposure
Overview
Wisconsin regulates telemarketing under Wis. Stat. § 100.52 requiring registration with DATCP and compliance with the state DNC list. Violations carry up to $10,000 penalties. Private right of action available for actual damages. Wisconsin also has an all-party consent requirement for call recording (Wis. Stat. § 968.31) — one of the stricter recording consent states.
Consent Requirements by Channel
| Channel | Consent Required | One-to-One |
|---|---|---|
| Voice Call | Prior Express | — |
| SMS | Prior Express | — |
| Prerecorded | Prior Express | — |
| AI Voice | Written Consent Required | Required |
| Ringless VM | Written Consent Required | Required |
| Fax | Prior Express | — |
| MMS | Prior Express | — |
Recent Enforcement Actions
Operation Robocall Roundup — 37 VoIP providers + major carriers
Aug 2025 · telecommunications
WI AG Kaul participated in Operation Robocall Roundup — 50+ AG coalition targeting VoIP providers facilitating illegal robocalls. Phase 1: 37 providers warned. Phase 2: expanded to Inteliquent, Bandwidth, Lumen, Peerless. Wisconsin's enforcement increasingly focuses on upstream infrastructure rather than individual callers — matching the national AG enforcement trend.
Wisconsin Act 243 — Anti-spoofing law effective
Apr 2024 · telecommunications
Wisconsin Act 243 (effective April 1, 2025) prohibits knowingly transmitting misleading or inaccurate caller ID with intent to defraud. New Wis. Stat. 100.523(2). Wisconsin had been relying primarily on federal anti-spoofing laws — this state-level tool gives the AG and DATCP independent authority to prosecute spoofing without federal involvement. Complements existing DATCP No Call Rules.
Operation Stop Scam Calls — 180+ enforcement actions nationwide
Jul 2023 · telecommunications
WI AG Kaul and DATCP participated in FTC's Operation Stop Scam Calls. Wisconsin's dual enforcement model (AG + DATCP) provides unique coverage — DATCP handles the No Call Rules (Wis. Admin. Code ch. ATCP 127) while the AG pursues larger enforcement actions. DATCP maintains Wisconsin's own Do Not Call list and enforces registration requirements for telemarketers operating in the state.
Key Rules
Operating in Wisconsin?
Get a compliance review from Catalyst Partners. We will tell you exactly what you need to do — and what you need to stop doing.
Book a Compliance Call →Stay Current
Weekly digest: what changed this week
New enforcement actions, statute updates, and rule changes in Wisconsin — delivered once a week.
No spam. Unsubscribe anytime. Powered by Brevo.
Compliance Review
Not sure if you're compliant in Wisconsin?
Get a 30-minute compliance review with Catalyst Partners — we'll map your outreach program against Wisconsinlaw and tell you exactly where you're exposed. No generic advice. No billing by the hour after. Just the facts and a clear action list.
Book Free Consultation →Catalyst Partners · Palm Harbor, FL · +1 (727) 777-3204
This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →