⚠ Penalty Exposure — Wisconsin
Per Violation
$10,000
Willful
$10,000
AG Max/Violation
$10,000
10,000 Calls
$100,000,000
= exposure
Overview
Wisconsin regulates telemarketing under Wis. Stat. § 100.52 requiring registration with DATCP and compliance with the state DNC list. Violations carry up to $10,000 penalties. Private right of action available for actual damages. Wisconsin also has an all-party consent requirement for call recording (Wis. Stat. § 968.31) — one of the stricter recording consent states.
Consent Requirements by Channel
| Channel | Consent Required | One-to-One |
|---|---|---|
| Voice Call | Prior Express | — |
| SMS | Prior Express | — |
| Prerecorded | Prior Express | — |
| AI Voice | Written Consent Required | Required |
| Ringless VM | Written Consent Required | Required |
| Fax | Prior Express | — |
| MMS | Prior Express | — |
Recent Enforcement Actions
Operation Robocall Roundup — 37 VoIP providers + major carriers
Aug 2025 · telecommunications
WI AG Kaul participated in Operation Robocall Roundup — 50+ AG coalition targeting VoIP providers facilitating illegal robocalls. Phase 1: 37 providers warned. Phase 2: expanded to Inteliquent, Bandwidth, Lumen, Peerless. Wisconsin's enforcement increasingly focuses on upstream infrastructure rather than individual callers — matching the national AG enforcement trend.
Wisconsin Act 243 — Anti-spoofing law effective
Apr 2024 · telecommunications
Wisconsin Act 243 (effective April 1, 2025) prohibits knowingly transmitting misleading or inaccurate caller ID with intent to defraud. New Wis. Stat. 100.523(2). Wisconsin had been relying primarily on federal anti-spoofing laws — this state-level tool gives the AG and DATCP independent authority to prosecute spoofing without federal involvement. Complements existing DATCP No Call Rules.
Operation Stop Scam Calls — 180+ enforcement actions nationwide
Jul 2023 · telecommunications
WI AG Kaul and DATCP participated in FTC's Operation Stop Scam Calls. Wisconsin's dual enforcement model (AG + DATCP) provides unique coverage — DATCP handles the No Call Rules (Wis. Admin. Code ch. ATCP 127) while the AG pursues larger enforcement actions. DATCP maintains Wisconsin's own Do Not Call list and enforces registration requirements for telemarketers operating in the state.
Key Rules
Operating in Wisconsin?
Chief is the AI workforce for real estate operators. Calling, texting, and follow-up that respects the rules so you don't have to babysit the dialer.
See Chief →Or book a compliance reviewStay Current
Weekly compliance digest
New enforcement actions, statute updates, and rule changes — delivered once a week. Know what changed before your next dial session.
Compliance, built in
Need an AI workforce that knows the rules?
Chief is the AI workforce for real estate operators. Calling, texting, and follow-up that respects Wisconsin consent requirements, calling hours, and DNC rules without you babysitting the dialer.
See Chief →This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →