New Hampshire Consent Requirements
What consent you need before calling or texting consumers in New Hampshire
Mini-TCPA State — Stricter than Federal
New Hampshire has enacted N.H. Rev. Stat. Ann. § 359-E which imposes consent requirements beyond what federal TCPA requires. Federal compliance alone is not enough.
Consent Requirements by Channel
| Channel | Consent Level | One-to-One | ATDS Broader | Checkbox Valid |
|---|---|---|---|---|
| Voice Call | Prior Express | No | No | Valid |
| SMS | Prior Express | No | No | Valid |
| AI Voice | Prior Express | No | No | Valid |
| Prerecorded | Prior Express | No | No | Not Sufficient |
| Ringless Voicemail | Prior Express | No | No | Valid |
| MMS | Prior Express | No | No | Valid |
| Fax | Prior Express | No | No | Valid |
Channel Details
Voice Call
Notes
Automated calls to residential lines require prior consent. Manual dialing is not restricted by this statute — standard federal TCPA rules apply. NH does not extend coverage to cell phones beyond federal TCPA. Cold calling via manual dial to non-DNC numbers is viable.
ATDS Definition
N.H. RSA 359-E does not define ATDS independently. The statute prohibits "automated telephone calls" — calls made using equipment that can deliver prerecorded or synthesized voice messages without a live operator. The state follows the federal TCPA/Duguid standard for ATDS classification.
Exemptions
EBR exemption, nonprofit exemption, emergency calls
Statute
N.H. Rev. Stat. Ann. § 359-E
SMS
Notes
SMS to NH consumers follows federal TCPA: prior express written consent for marketing texts via ATDS. NH state law does not layer additional requirements on top of federal TCPA for text messages. Follow FCC one-to-one consent rule (Jan 2025) for lead-generated contacts.
ATDS Definition
N.H. RSA 359-E was written primarily for voice calls. Text messages are regulated under federal TCPA. NH does not have a separate state-level SMS consent statute. The federal TCPA and FCC rules govern SMS marketing to NH consumers.
Exemptions
Federal TCPA governs; no additional state SMS restrictions
Statute
N.H. Rev. Stat. Ann. § 359-E; 47 U.S.C. § 227
AI Voice
Notes
AI voice agents placing automated calls to residential lines require prior consent under RSA 359-E. No NH-specific AI voice disclosure requirement exists, but FTC AI impersonation rules apply federally. Treat AI voice outreach as automated calling requiring consent.
ATDS Definition
AI voice calls delivering synthesized speech fall within the "automated telephone call" definition under RSA 359-E. No separate AI-specific statute exists in NH. The prerecorded/synthesized message prohibition covers AI-generated voice content.
Statute
N.H. Rev. Stat. Ann. § 359-E
Prerecorded
Notes
Prerecorded messages to residential lines require prior consent. The statute is explicit on this point. Emergency calls and nonprofit solicitations are exempt. Must disconnect within 30 seconds of the called party hanging up.
ATDS Definition
Prerecorded voice messages to residential lines are explicitly prohibited without prior consent under RSA 359-E. The statute specifically targets prerecorded and synthesized voice messages.
Exemptions
EBR exemption, nonprofit exemption, emergency calls
Statute
N.H. Rev. Stat. Ann. § 359-E
Ringless Voicemail
Notes
NH has no specific RVM statute. Federal TCPA governs. Given FCC guidance that RVM constitutes a "call" and the general trend, treat RVM to NH consumers as requiring prior express consent. The safe play is to obtain consent before any RVM campaign.
ATDS Definition
RVM is not specifically addressed in NH statute. Federal TCPA treatment applies — FCC has signaled RVM constitutes a "call." Treat as requiring consent given the regulatory trend.
Statute
N.H. Rev. Stat. Ann. § 359-E; 47 U.S.C. § 227
MMS
Notes
Same as SMS — federal TCPA governs. Prior express written consent required for marketing MMS via ATDS. NH does not add state-level requirements on top of federal for multimedia messaging.
ATDS Definition
MMS is not separately addressed in NH statute. Federal TCPA governs multimedia messaging the same as SMS. No additional state-level MMS requirements exist.
Exemptions
Federal TCPA governs; same as SMS
Statute
N.H. Rev. Stat. Ann. § 359-E; 47 U.S.C. § 227
Fax
Notes
Unsolicited fax advertising prohibited under federal TCPA/JFPA. Prior express consent required. EBR exemption available under JFPA with opt-out notice on each fax. NH does not layer additional fax restrictions beyond federal.
ATDS Definition
Fax solicitations governed by federal TCPA and Junk Fax Prevention Act (JFPA). No NH-specific fax statute.
Exemptions
EBR exemption under federal JFPA
Statute
N.H. Rev. Stat. Ann. § 359-E; 47 U.S.C. § 227(b)(1)(C)
What Counts as Valid Consent
Recipient must have previously expressed willingness to receive calls/texts. Oral consent typically sufficient.
Universal rule: Consent must be freely given — it cannot be a condition of purchasing a product or service. Bundled consent (buried in terms of service) is not valid for TCPA purposes.
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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →