Georgia Consent Requirements
What consent you need before calling or texting consumers in Georgia
Mini-TCPA State — Stricter than Federal
Georgia has enacted O.C.G.A. § 46-5-27 which imposes consent requirements beyond what federal TCPA requires. Federal compliance alone is not enough.
One-to-One Consent Required for Some Channels
Consent obtained from a lead generator or shared with multiple sellers is NOT valid in Georgia for affected channels. You must obtain consent specifically naming your company.
ATDS Definition Broader than Federal
Georgia uses a broader definition of automated dialing equipment than the federal TCPA post-Facebook v. Duguid. More dialing systems may trigger consent requirements under state law.
Consent Requirements by Channel
| Channel | Consent Level | One-to-One | ATDS Broader | Checkbox Valid |
|---|---|---|---|---|
| Voice Call | Prior Express | No | Yes | Not Sufficient |
| SMS | Written Consent Required | Required | Yes | Valid |
| AI Voice | Written Consent Required | Required | Yes | Not Sufficient |
| Prerecorded | Written Consent Required | Required | Yes | Valid |
| Ringless Voicemail | Written Consent Required | Required | Yes | Valid |
| MMS | Written Consent Required | Required | Yes | Valid |
| Fax | Written Consent Required | No | No | Not Sufficient |
Channel Details
Voice Call
Notes
Manual voice calls to non-DNC numbers require prior express consent. Must register with the Governor's Office of Consumer Protection and post $50,000 bond. Calling hours 8 AM to 9 PM. Must identify yourself, company, and sales purpose at the start. DNC scrub against federal registry required.
ATDS Definition
Georgia defines automated telephone equipment broadly to include any equipment capable of storing or producing telephone numbers and dialing them without human intervention. This is similar to the pre-Duguid standard and is arguably broader than the current federal ATDS definition.
Exemptions
EBR exemption available for manual calls. Registration with Governor's Office of Consumer Protection required for telemarketing.
Statute
O.C.G.A. § 46-5-27
SMS
Notes
SMS marketing requires prior express written consent in Georgia. The broad ATDS definition covers automated texting platforms. FCC one-to-one consent rule (Jan 2025) applies. Criminal penalties for pattern violations make unauthorized texting especially risky.
ATDS Definition
Automated text messaging platforms fall under Georgia's automated telephone solicitation restrictions. Any system that stores numbers and sends messages without individual human initiation triggers the consent requirement.
Exemptions
Transactional/informational texts to existing customers may be exempt.
Statute
O.C.G.A. § 46-5-27(c)
AI Voice
Notes
AI voice calls in Georgia require prior express written consent. The combination of automated calling restrictions (criminal penalties for patterns) and Georgia's Fair Business Practices Act (deceptive practices if AI is not disclosed) creates significant liability for AI voice outreach without consent.
ATDS Definition
AI-generated voice calls fall under both the automated telephone equipment provisions and the prerecorded message restrictions. Georgia does not yet have a specific AI disclosure statute, but AI voice calls trigger existing automated calling rules.
Statute
O.C.G.A. § 46-5-27(c)
Prerecorded
Notes
Prerecorded messages to Georgia consumers require prior express written consent. Criminal penalties apply: misdemeanor for first offense, potential felony for pattern violations. Prerecorded messages must identify the caller within 30 seconds and provide an opt-out mechanism.
ATDS Definition
Prerecorded messages are explicitly restricted under Georgia's automated telephone solicitation statute. Any prerecorded or artificial voice commercial message requires prior consent.
Exemptions
Emergency notifications and government messages may be exempt.
Statute
O.C.G.A. § 46-5-27(c)
Ringless Voicemail
Notes
RVM is not specifically mentioned, but Georgia's broad ATDS and prerecorded message definitions likely cover it. Given the criminal penalties for pattern violations, conservative compliance requires treating RVM as needing prior express written consent.
ATDS Definition
Ringless voicemail is not explicitly addressed in Georgia statute but falls under the broad automated calling and prerecorded message provisions.
Statute
O.C.G.A. § 46-5-27(c)
MMS
Notes
MMS marketing follows the same rules as SMS in Georgia. Prior express written consent required for automated sending.
ATDS Definition
MMS messages are treated identically to SMS under Georgia law. Automated multimedia messaging triggers the same consent requirements.
Exemptions
Same exemptions as SMS.
Statute
O.C.G.A. § 46-5-27(c)
Fax
Notes
Fax advertising follows federal TCPA rules. Prior express written consent required for unsolicited commercial faxes. EBR exemption with opt-out notice available under federal law.
ATDS Definition
Fax communications are primarily governed by federal TCPA and the Junk Fax Prevention Act. Georgia does not have a separate state fax statute.
Exemptions
EBR exemption available under federal law with opt-out notice on each fax.
Statute
O.C.G.A. § 46-5-27; 47 U.S.C. § 227
What Counts as Valid Consent
Recipient must have previously expressed willingness to receive calls/texts. Oral consent typically sufficient.
Written consent required — electronic (checkbox, signature) or signed paper. Must be clear and conspicuous. Cannot be a precondition of purchase.
Universal rule: Consent must be freely given — it cannot be a condition of purchasing a product or service. Bundled consent (buried in terms of service) is not valid for TCPA purposes.
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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →