Minnesota Consent Requirements
What consent you need before calling or texting consumers in Minnesota
One-to-One Consent Required for Some Channels
Consent obtained from a lead generator or shared with multiple sellers is NOT valid in Minnesota for affected channels. You must obtain consent specifically naming your company.
Consent Requirements by Channel
| Channel | Consent Level | One-to-One | ATDS Broader | Checkbox Valid |
|---|---|---|---|---|
| Voice Call | Prior Express | No | No | Valid |
| SMS | Prior Express | No | No | Valid |
| AI Voice | Prior Express | No | No | Valid |
| Prerecorded | Prior Express | Required | No | Not Sufficient |
| Ringless Voicemail | Prior Express | No | No | Valid |
| MMS | Prior Express | No | No | Valid |
| Fax | Prior Express | No | No | Valid |
Channel Details
Voice Call
Notes
Cold calling in Minnesota requires compliance with stricter state rules: 9 AM start (not 8 AM), no Sunday calls, no holiday calls. Must identify caller and company immediately, disclose purpose within 30 seconds. Scrub against both Minnesota DNC and federal NDNC. Manual dialing to non-DNC numbers is permitted. Private right of action available under Consumer Fraud Act / private attorney general statute for deceptive practices.
ATDS Definition
Minnesota follows the federal ATDS definition post-Facebook v. Duguid. No state-specific broader definition.
Exemptions
EBR exemption, nonprofit, political, and B2B exemptions exist.
Statute
Minn. Stat. § 325G.30 et seq.
SMS
Notes
SMS marketing to Minnesota consumers follows federal TCPA requirements. Prior express written consent for marketing texts via ATDS. Minnesota calling hour restrictions (9 AM–9 PM, no Sundays, no holidays) may apply to text message timing. FCC one-to-one consent rule (Jan 2025) applies. Deceptive SMS marketing could trigger Consumer Fraud Act liability.
ATDS Definition
No Minnesota-specific ATDS definition for text messages. Federal TCPA and FCC rules govern.
Exemptions
EBR may apply for transactional texts. Marketing SMS requires prior express written consent under federal TCPA.
Statute
Minn. Stat. § 325G.30; 47 U.S.C. § 227
AI Voice
Notes
AI voice agents calling Minnesota consumers governed by federal TCPA and Minnesota telemarketing rules. Minnesota calling hours (9 AM–9 PM), Sunday prohibition, and holiday ban apply. AI must identify as AI at call start per FTC rules. Deceptive AI practices could trigger Consumer Fraud Act liability with treble damages.
ATDS Definition
No Minnesota-specific AI voice statute. AI voice calls fall under federal TCPA and Minnesota automated calling provisions.
Statute
Minn. Stat. § 325G.30; 47 U.S.C. § 227
Prerecorded
Notes
Prerecorded telemarketing calls require prior express consent under Minnesota law and prior express written consent under federal TCPA for calls to cell phones. Minnesota timing restrictions apply: 9 AM–9 PM, no Sundays, no holidays.
ATDS Definition
Minnesota Telemarketing Act requires prior consent for prerecorded solicitation calls. Follows federal ATDS definition.
Exemptions
EBR provides limited exemption for existing customer communications.
Statute
Minn. Stat. § 325G.30; 47 U.S.C. § 227(b)(1)(B)
Ringless Voicemail
Notes
RVM not specifically addressed by Minnesota statute. Federal TCPA treatment applies. Marketing RVM should require prior express written consent. Minnesota timing restrictions (including Sunday and holiday bans) likely apply if RVM is treated as a "call."
ATDS Definition
No Minnesota-specific RVM statute. Federal TCPA treatment applies.
Statute
47 U.S.C. § 227
MMS
Notes
MMS marketing follows same consent requirements as SMS. Prior express written consent for automated marketing MMS under federal TCPA. Minnesota timing restrictions apply.
ATDS Definition
MMS treated identically to SMS. No separate Minnesota standard.
Exemptions
Same exemptions as SMS.
Statute
Minn. Stat. § 325G.30; 47 U.S.C. § 227
Fax
Notes
Unsolicited fax advertising prohibited under federal TCPA/JFPA. Minnesota Consumer Fraud Act may apply to deceptive fax advertising. EBR exemption under JFPA with proper opt-out notice.
ATDS Definition
Fax solicitations governed by federal TCPA/JFPA. Minnesota consumer protection statutes also apply.
Exemptions
EBR exemption under JFPA with opt-out notice.
Statute
Minn. Stat. § 325G.30; 47 U.S.C. § 227(b)(1)(C)
What Counts as Valid Consent
Recipient must have previously expressed willingness to receive calls/texts. Oral consent typically sufficient.
Universal rule: Consent must be freely given — it cannot be a condition of purchasing a product or service. Bundled consent (buried in terms of service) is not valid for TCPA purposes.
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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →