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Minnesota

MN

Telecom Compliance Reference — Updated January 2019

Private Right of Action

Calling Hours

9:00 AM9:00 PM

Min Penalty

$3,000

Registration

Required

Minnesota Consent Requirements

What consent you need before calling or texting consumers in Minnesota

One-to-One Consent Required for Some Channels

Consent obtained from a lead generator or shared with multiple sellers is NOT valid in Minnesota for affected channels. You must obtain consent specifically naming your company.

Consent Requirements by Channel

ChannelConsent LevelOne-to-OneATDS BroaderCheckbox Valid
Voice CallPrior ExpressNoNoValid
SMSPrior ExpressNoNoValid
AI VoicePrior ExpressNoNoValid
PrerecordedPrior ExpressRequiredNoNot Sufficient
Ringless VoicemailPrior ExpressNoNoValid
MMSPrior ExpressNoNoValid
FaxPrior ExpressNoNoValid

Channel Details

Voice Call

Notes

Cold calling in Minnesota requires compliance with stricter state rules: 9 AM start (not 8 AM), no Sunday calls, no holiday calls. Must identify caller and company immediately, disclose purpose within 30 seconds. Scrub against both Minnesota DNC and federal NDNC. Manual dialing to non-DNC numbers is permitted. Private right of action available under Consumer Fraud Act / private attorney general statute for deceptive practices.

ATDS Definition

Minnesota follows the federal ATDS definition post-Facebook v. Duguid. No state-specific broader definition.

Exemptions

EBR exemption, nonprofit, political, and B2B exemptions exist.

Statute

Minn. Stat. § 325G.30 et seq.

SMS

Notes

SMS marketing to Minnesota consumers follows federal TCPA requirements. Prior express written consent for marketing texts via ATDS. Minnesota calling hour restrictions (9 AM–9 PM, no Sundays, no holidays) may apply to text message timing. FCC one-to-one consent rule (Jan 2025) applies. Deceptive SMS marketing could trigger Consumer Fraud Act liability.

ATDS Definition

No Minnesota-specific ATDS definition for text messages. Federal TCPA and FCC rules govern.

Exemptions

EBR may apply for transactional texts. Marketing SMS requires prior express written consent under federal TCPA.

Statute

Minn. Stat. § 325G.30; 47 U.S.C. § 227

AI Voice

Notes

AI voice agents calling Minnesota consumers governed by federal TCPA and Minnesota telemarketing rules. Minnesota calling hours (9 AM–9 PM), Sunday prohibition, and holiday ban apply. AI must identify as AI at call start per FTC rules. Deceptive AI practices could trigger Consumer Fraud Act liability with treble damages.

ATDS Definition

No Minnesota-specific AI voice statute. AI voice calls fall under federal TCPA and Minnesota automated calling provisions.

Statute

Minn. Stat. § 325G.30; 47 U.S.C. § 227

Prerecorded

Notes

Prerecorded telemarketing calls require prior express consent under Minnesota law and prior express written consent under federal TCPA for calls to cell phones. Minnesota timing restrictions apply: 9 AM–9 PM, no Sundays, no holidays.

ATDS Definition

Minnesota Telemarketing Act requires prior consent for prerecorded solicitation calls. Follows federal ATDS definition.

Exemptions

EBR provides limited exemption for existing customer communications.

Statute

Minn. Stat. § 325G.30; 47 U.S.C. § 227(b)(1)(B)

Ringless Voicemail

Notes

RVM not specifically addressed by Minnesota statute. Federal TCPA treatment applies. Marketing RVM should require prior express written consent. Minnesota timing restrictions (including Sunday and holiday bans) likely apply if RVM is treated as a "call."

ATDS Definition

No Minnesota-specific RVM statute. Federal TCPA treatment applies.

Statute

47 U.S.C. § 227

MMS

Notes

MMS marketing follows same consent requirements as SMS. Prior express written consent for automated marketing MMS under federal TCPA. Minnesota timing restrictions apply.

ATDS Definition

MMS treated identically to SMS. No separate Minnesota standard.

Exemptions

Same exemptions as SMS.

Statute

Minn. Stat. § 325G.30; 47 U.S.C. § 227

Fax

Notes

Unsolicited fax advertising prohibited under federal TCPA/JFPA. Minnesota Consumer Fraud Act may apply to deceptive fax advertising. EBR exemption under JFPA with proper opt-out notice.

ATDS Definition

Fax solicitations governed by federal TCPA/JFPA. Minnesota consumer protection statutes also apply.

Exemptions

EBR exemption under JFPA with opt-out notice.

Statute

Minn. Stat. § 325G.30; 47 U.S.C. § 227(b)(1)(C)

What Counts as Valid Consent

Prior Express

Recipient must have previously expressed willingness to receive calls/texts. Oral consent typically sufficient.

Universal rule: Consent must be freely given — it cannot be a condition of purchasing a product or service. Bundled consent (buried in terms of service) is not valid for TCPA purposes.

Calling without proper consent in Minnesota: $3,000 per violation. Anyone you contact without consent can sue you personally. Class actions are permitted.

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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →