Solar Sales Telemarketing Compliance in Florida
Solar and energy telemarketing compliance in Florida
Guide last reviewed: January 2025
Mini-TCPA State — Fla. Stat. § 501.059
Florida imposes stricter consent and calling requirements than federal TCPA.Solar Sales companies operating here face $500 per-violation penalties.
Florida Solar Sales Overview
Solar telemarketing in Florida is a legal minefield with active enforcement. FDACS and FL AG have made solar a priority enforcement target — the volume of consumer complaints from solar robocalls and deceptive pitches has driven coordinated state and federal enforcement sweeps. The SunRun class action ($1.5M settlement, 35,000 FL consumers) illustrates the SMS risk. The Solar Solutions Network AG action ($425K settlement) illustrates the regulatory risk. The Auto Warranty Shield FTC action ($3.7M) — while not solar — shows what AI voice + spoofing exposure looks like. The path forward for FL solar outreach: first-party lead generation with explicit written consent, inbound marketing, door-to-door (different regulatory regime), and direct mail. Automated outbound without consent is not a business strategy in Florida — it is a class action waiting to happen.
Penalty/Violation
$500
Willful
$1,500
Calling Hours
8:00 AM–9:00 PM
Private Suit
Allowed
Compliance Checklist
What Gets Companies Sued
Special Exemptions
No meaningful solar-specific exemptions exist in Florida. The B2B exemption applies only when calling commercial property owners/managers in their business capacity — residential solar calls have no exemptions. EBR provides limited coverage only for existing customers (prior installation, service, or consultation within 18 months) and only for manual calls.
Key State Rules
Solar Sales Enforcement in Florida
Green Energy Leads Inc
$125,000Jun 2024
Solar lead generation company operating without FDACS registration, using automated text and voice campaigns to FL consumers without written consent. FDACS discovered through consumer complaint volume. Administrative action resulted in emergency cease and desist, $250K fine, required registration, and compliance audit. Unregistered operation = no bond = consumers had no recourse fund. FDACS treats failure to register as an aggravating factor in penalty calculation.
SunRun Inc
$1,500,000Dec 2023
Class of approximately 35,000 Florida consumers who received automated solar marketing texts without prior written consent under FTSA. Class certified in S.D. Fla. Settlement: $1.5M ($43/class member). Key lesson: a single SMS marketing campaign without written consent for FL recipients generates massive class action exposure. The platform used stored contact lists and sent automatically — qualifying as ATDS under FL's post-2021 definition regardless of the Duguid ruling.
Solar Solutions Network LLC
$425,000Aug 2023
Solar companies using automated dialers and text platforms without written consent are the #1 FL enforcement target. Settlement required complete overhaul of consent collection process, appointment of a compliance officer, three years of monitoring, and consumer redress fund. No registration + no consent + DNC calls = combined exposure that FL AG pursues aggressively.
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Catalyst Partners specializes in telecom compliance for Solar Sales companies operating in Florida and across the country. We build the systems, you make the calls.
Book a Compliance Call →This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →