⚠ Penalty Exposure — Arkansas
Per Violation
$10,000
Willful
$10,000
AG Max/Violation
$10,000
10,000 Calls
$100,000,000
= exposure
Overview
Arkansas has a Telephone Solicitation Act (Ark. Code Ann. § 4-99-101) that requires registration with the AG, a $50,000 surety bond, and compliance with the state No-Call list. The state provides a private right of action for consumers with actual damages. The AG can pursue civil penalties up to $10,000 per violation. The state DNC registration is permanent. Arkansas is not among the most aggressively enforced states, but the private right of action creates real risk for automated outreach without consent.
Consent Requirements by Channel
| Channel | Consent Required | One-to-One |
|---|---|---|
| Voice Call | Prior Express | — |
| SMS | Written Consent Required | Required |
| MMS | Written Consent Required | Required |
| Prerecorded | Written Consent Required | Required |
| AI Voice | Written Consent Required | Required |
| Ringless VM | Written Consent Required | Required |
| Fax | Prior Express | — |
Recent Enforcement Actions
Natural State Home Warranty LLC
$145,000Jan 2024 · home services
AR AG enforced telemarketer registration requirements.
Little Rock Solar Solutions
$165,000Sep 2023 · solar
Solar company fined for calling AR DNC registrants without consent.
Key Rules
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See Chief →This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →