Does Wisconsin require registration for Solar Sales telemarketers?

Yes — Wisconsin requires telemarketer registration before placing calls.

What is the penalty per violation in Wisconsin?

Up to $10,000 per violation (or $10,000 for willful violations). Private right of action available.

Home / States / Wisconsin

Wisconsin Telecom Compliance Guide

Telecom Compliance Reference — Updated January 2023

Mini-TCPA State — High Risk

Calling Hours

8:00 AM–9:00 PM

Min Penalty

$10,000

Registration

Required

Overview Calling Hours Consent Registration DNC Compliance DNC Registry Enforcement Case Law Legislation

Solar Sales Telemarketing Compliance in Wisconsin

Solar and energy telemarketing compliance in Wisconsin

Guide last reviewed: January 2025

⚠

Mini-TCPA State — Wis. Stat. § 100.52 (Telephone Solicitation)

Wisconsin imposes stricter consent and calling requirements than federal TCPA.Solar Sales companies operating here face $10,000 per-violation penalties.

Wisconsin Solar Sales Overview

Wisconsin's solar market is growing. DATCP registration is inexpensive at $150/year. Manual dialing with DNC scrubbing is recommended. Deceptive savings claims or cost misrepresentations trigger the private right of action under § 100.18 with double damages. Solar companies should also comply with the Home Improvement Practices Act (ATCP 110) for applicable installations.

Penalty/Violation

$10,000

Willful

$10,000

Calling Hours

8:00 AM–9:00 PM

Private Suit

Allowed

Compliance Checklist

✓Register with Wisconsin DATCP as a telemarketer ($150/year),Scrub against both Wisconsin DNC list and federal National DNC Registry,Manual dialing for cold outreach with DNC compliance,Call only between 8:00 AM and 9:00 PM local time,Identify yourself, company, and purpose at the beginning of the call,Prior express written consent before automated or prerecorded calls to cell phones,Disclose full cost, terms, and cancellation/refund policy,Comply with Wisconsin Home Improvement Practices Act (ATCP 110) for applicable projects,Maintain call records for at least 2 years per ATCP 127

What Gets Companies Sued

✗Common violations for solar companies in WI: (1) Failing to register with DATCP; (2) Calling DNC-listed numbers; (3) Autodial campaigns without written consent; (4) Failing to disclose full costs and cancellation rights; (5) Deceptive savings projections triggering § 100.18 liability.

Special Exemptions

No solar-specific telemarketing exemptions in WI. EBR exemption applies to past customers. DATCP registration required ($150/year).

Key State Rules

Mini-TCPAYes

RegistrationRequired

Class ActionsNot specified

Consent Requirements→Registration Details→DNC List→

Stay Current

Weekly compliance digest

New enforcement actions, statute updates, and rule changes — delivered once a week. Know what changed before your next dial session.

Compliance, built in

Need an AI workforce that knows the rules?

Chief is the AI workforce for real estate operators. Calling, texting, and follow-up that respects Wisconsin consent requirements, calling hours, and DNC rules without you babysitting the dialer.

See Chief →

Or book a compliance review

This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →