Insurance Telemarketing Compliance in Wisconsin
Insurance agency telemarketing and lead generation compliance in Wisconsin
Guide last reviewed: January 2025
Mini-TCPA State — Wis. Stat. § 100.52 (Telephone Solicitation)
Wisconsin imposes stricter consent and calling requirements than federal TCPA.Insurance companies operating here face $10,000 per-violation penalties.
Wisconsin Insurance Overview
Insurance telemarketing in Wisconsin benefits from the licensed agent registration exemption. The DATCP registration itself is only $150/year, making it inexpensive even for those who must register. The key risk is the § 100.18 private right of action for deceptive practices with $200 minimum and double damages. DNC scrubbing of both state and federal lists is required.
Penalty/Violation
$10,000
Willful
$10,000
Calling Hours
8:00 AM–9:00 PM
Private Suit
Allowed
Compliance Checklist
What Gets Companies Sued
Special Exemptions
Licensed insurance agents are exempt from DATCP telemarketer registration. DNC compliance, calling hours, and federal TCPA still apply.
Key State Rules
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Catalyst Partners specializes in telecom compliance for Insurance companies operating in Wisconsin and across the country. We build the systems, you make the calls.
Book a Compliance Call →This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →