Does Wisconsin require registration for Insurance telemarketers?

Yes — Wisconsin requires telemarketer registration before placing calls.

What is the penalty per violation in Wisconsin?

Up to $10,000 per violation (or $10,000 for willful violations). Private right of action available.

Home / States / Wisconsin

Wisconsin Telecom Compliance Guide

Telecom Compliance Reference — Updated January 2023

Mini-TCPA State — High Risk

Calling Hours

8:00 AM–9:00 PM

Min Penalty

$10,000

Registration

Required

Overview Calling Hours Consent Registration DNC Compliance DNC Registry Enforcement Case Law Legislation

Insurance Telemarketing Compliance in Wisconsin

Insurance agency telemarketing and lead generation compliance in Wisconsin

Guide last reviewed: January 2025

⚠

Mini-TCPA State — Wis. Stat. § 100.52 (Telephone Solicitation)

Wisconsin imposes stricter consent and calling requirements than federal TCPA.Insurance companies operating here face $10,000 per-violation penalties.

Wisconsin Insurance Overview

Insurance telemarketing in Wisconsin benefits from the licensed agent registration exemption. The DATCP registration itself is only $150/year, making it inexpensive even for those who must register. The key risk is the § 100.18 private right of action for deceptive practices with $200 minimum and double damages. DNC scrubbing of both state and federal lists is required.

Penalty/Violation

$10,000

Willful

$10,000

Calling Hours

8:00 AM–9:00 PM

Private Suit

Allowed

Compliance Checklist

✓Licensed insurance agents are exempt from WI DATCP telemarketer registration,Obtain proper insurance licensing from Wisconsin Office of the Commissioner of Insurance (OCI),Scrub against both Wisconsin DNC list and federal National DNC Registry,Call only between 8:00 AM and 9:00 PM local time,Identify yourself, company, license credentials, and purpose at beginning of call,Prior express written consent before automated or prerecorded calls to cell phones,Comply with WI insurance solicitation regulations,Existing policyholders qualify for EBR exemption,Maintain call records for at least 2 years

What Gets Companies Sued

✗Common violations for insurance telemarketers in WI: (1) Unlicensed agents claiming the insurance exemption; (2) Calling DNC-listed numbers; (3) Autodial campaigns without written consent; (4) Deceptive policy descriptions triggering § 100.18 liability; (5) Failing to maintain call records.

Special Exemptions

Licensed insurance agents are exempt from DATCP telemarketer registration. DNC compliance, calling hours, and federal TCPA still apply.

Key State Rules

Mini-TCPAYes

RegistrationRequired

Class ActionsNot specified

Consent Requirements→Registration Details→DNC List→

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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →