What consent is required for Cold Calling in Wisconsin?

Wisconsin has a mini-TCPA (Wis. Stat. § 100.52 (Telephone Solicitation)) that imposes stricter consent rules than federal TCPA. Prior express written consent is generally required.

What are the calling hour restrictions in Wisconsin?

Wisconsin restricts telemarketing calls to 08:00:00–21:00:00 local time.

What is the penalty per violation in Wisconsin?

Up to $10,000 per violation (or $10,000 for willful violations). Private right of action available.

Is registration required to telemarket in Wisconsin?

Yes — Wisconsin requires telemarketer registration before placing calls.

Home / States / Wisconsin

Wisconsin Telecom Compliance Guide

Telecom Compliance Reference — Updated January 2023

Mini-TCPA State — High Risk

Calling Hours

8:00 AM–9:00 PM

Min Penalty

$10,000

Registration

Required

Overview Calling Hours Consent Registration DNC Compliance DNC Registry Enforcement Case Law Legislation

Wisconsin Cold Calling Compliance

Voice call compliance rules for outbound telemarketing in Wisconsin

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Mini-TCPA State — Wis. Stat. § 100.52 (Telephone Solicitation)

Wisconsin has enacted a state-level TCPA that goes beyond federal requirements. Federal compliance alone is not enough for Cold Calling operations here.

Consent Requirements

Consent LevelPrior Express

Checkbox ConsentValid

StatuteWis. Stat. § 100.52; 47 U.S.C. § 227

Manual cold calling is permitted in WI with DATCP registration ($150/year), DNC scrubbing (state and federal), and calling hour compliance. DATCP enforcement with $100-$10,000 per violation civil forfeitures. Private right of action under Wis. Stat. § 100.18 for deceptive practices.

Full consent requirements for all channels →

Calling Rules

Calling Hours8:00 AM – 9:00 PM

RegistrationRequired

Penalty / Violation$10,000

Willful Violation$10,000

Private Right of ActionYES

Cold Calling Compliance Checklist

01Verify calling hours in recipient's local timezone

02Scrub against National DNC Registry (every 31 days minimum)

03Scrub against state DNC list if applicable

04Maintain internal opt-out/DNC list

05Identify yourself and your company at start of call

06Provide contact information on request

07Honor opt-out requests immediately

08Ensure consent if using ATDS or prerecorded messages

09Register as telemarketer if state requires

10Document all consent and opt-out records

This checklist covers common requirements. State-specific rules may vary. Confirm with legal counsel for high-volume campaigns.

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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →