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Wisconsin

WI

Telecom Compliance Reference — Updated January 2023

Mini-TCPA State — High Risk

Calling Hours

8:00 AM–9:00 PM

Min Penalty

$10,000

Registration

Required

OverviewCalling HoursConsentRegistrationDNCEnforcementCase LawLegislation

Wisconsin Cold Calling Compliance

Voice call compliance rules for outbound telemarketing in Wisconsin

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Mini-TCPA State — Wis. Stat. § 100.52 (Telephone Solicitation)

Wisconsin has enacted a state-level TCPA that goes beyond federal requirements. Federal compliance alone is not enough for Cold Calling operations here.

Consent Requirements

Consent LevelPrior Express
Checkbox ConsentValid
StatuteWis. Stat. § 100.52; 47 U.S.C. § 227

Manual cold calling is permitted in WI with DATCP registration ($150/year), DNC scrubbing (state and federal), and calling hour compliance. DATCP enforcement with $100-$10,000 per violation civil forfeitures. Private right of action under Wis. Stat. § 100.18 for deceptive practices.

Full consent requirements for all channels →

Calling Rules

Calling Hours8:00 AM – 9:00 PM
RegistrationRequired
Penalty / Violation$10,000
Willful Violation$10,000
Private Right of ActionYES

Cold Calling Compliance Checklist

01Verify calling hours in recipient's local timezone
02Scrub against National DNC Registry (every 31 days minimum)
03Scrub against state DNC list if applicable
04Maintain internal opt-out/DNC list
05Identify yourself and your company at start of call
06Provide contact information on request
07Honor opt-out requests immediately
08Ensure consent if using ATDS or prerecorded messages
09Register as telemarketer if state requires
10Document all consent and opt-out records
This checklist covers common requirements. State-specific rules may vary. Confirm with legal counsel for high-volume campaigns.

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Catalyst Partners builds Cold Calling compliance infrastructure for operators in Wisconsin — consent flows, DNC scrubbing, and documentation that holds up in court.

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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →