Insurance Telemarketing Compliance in Massachusetts
Insurance agency telemarketing and lead generation compliance in Massachusetts
Guide last reviewed: January 2024
Massachusetts Insurance Overview
Insurance telemarketing in Massachusetts requires navigating three regulatory layers: Division of Telecommunications (registration), Division of Insurance (licensing), and c. 93A (consumer protection/private litigation risk). The c. 93A overlay makes Massachusetts significantly riskier than states without a private right of action — misrepresenting coverage terms on a sales call can lead to treble damages. Licensed agents with existing policyholder relationships have narrow exemptions, but prospecting campaigns require full compliance. Manual dialing to non-DNC numbers remains the safe outbound channel.
Penalty/Violation
$5,000
Willful
$25,000
Calling Hours
8:00 AM–9:00 PM
Private Suit
Allowed
Compliance Checklist
What Gets Companies Sued
Special Exemptions
Licensed insurance producers calling existing policyholders about current policies have partial exemption from telemarketing registration. Does not cover prospecting to new leads or pitching new products to existing clients.
Key State Rules
Insurance Enforcement in Massachusetts
New England Insurance Marketing
$2,100,000Jun 2024
Class action settlement for unauthorized insurance robocalls.
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See Chief →This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →