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MI

Telecom Compliance Reference — Updated January 2018

Private Right of Action

Calling Hours

9:00 AM–9:00 PM

Min Penalty

$5,000

Registration

Required

OverviewCalling HoursConsentRegistrationDNCEnforcementCase LawLegislation

Michigan SMS Compliance Compliance

Text message marketing compliance rules in Michigan

Consent Requirements

Consent LevelPrior Express
Checkbox ConsentValid
StatuteM.C.L. § 484.125; 47 U.S.C. § 227

SMS marketing to Michigan consumers follows federal TCPA requirements. Prior express written consent for marketing texts via ATDS. Michigan 3-call limit may apply to text messages directed at the same person about the same subject. FCC one-to-one consent rule (Jan 2025) applies. MCPA private right of action available for deceptive SMS marketing.

Full consent requirements for all channels →

Calling Rules

Calling Hours9:00 AM – 9:00 PM

Stricter than federal 8AM–9PM

RegistrationRequired
Penalty / Violation$5,000
Willful Violation$25,000
Private Right of ActionYES

SMS Compliance Compliance Checklist

01Obtain express written consent before sending marketing texts
02Use compliant opt-in language identifying your company
03Honor STOP/OPT-OUT/UNSUBSCRIBE replies immediately
04Send opt-out confirmation within one text
05Disclose message frequency at opt-in
06Include "Msg & Data rates may apply" disclosure
07Do not send texts during prohibited hours
08Scrub against DNC lists before campaigns
09Check if state requires one-to-one consent
10Register 10DLC campaigns before sending
This checklist covers common requirements. State-specific rules may vary. Confirm with legal counsel for high-volume campaigns.

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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →