What consent is required for SMS Compliance in Michigan?

Michigan has a mini-TCPA (Mich. Comp. Laws § 445.111a et seq.; Mich. Comp. Laws § 484.125) that imposes stricter consent rules than federal TCPA. Prior express written consent is generally required.

What are the calling hour restrictions in Michigan?

Michigan restricts telemarketing calls to 09:00:00–21:00:00 local time.

What is the penalty per violation in Michigan?

Up to $250 per violation. Private right of action available.

Is registration required to telemarket in Michigan?

Yes — Michigan requires telemarketer registration before placing calls.

Home / States / Michigan

Michigan Telecom Compliance Guide

Telecom Compliance Reference · Statute last amended 2018

Mini-TCPA State — High Risk

Calling Hours

9:00 AM–9:00 PM

Min Penalty

$250

Registration

Required

Overview Calling Hours Consent Registration DNC Compliance DNC Registry Enforcement Case Law Legislation

Michigan SMS Compliance Compliance

Text message marketing compliance rules in Michigan

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Mini-TCPA State — Mich. Comp. Laws § 445.111a et seq.; Mich. Comp. Laws § 484.125

Michigan has enacted a state-level TCPA that goes beyond federal requirements. Federal compliance alone is not enough for SMS Compliance operations here.

Consent Requirements

Consent LevelPrior Express

Checkbox ConsentValid

StatuteM.C.L. § 484.125; 47 U.S.C. § 227

SMS marketing to Michigan consumers follows federal TCPA requirements. Prior express written consent for marketing texts via ATDS. Michigan 3-call limit may apply to text messages directed at the same person about the same subject. The FCC's one-to-one consent rule was vacated in January 2025 and never took effect. MCPA private right of action available for deceptive SMS marketing.

Full consent requirements for all channels →

Calling Rules

Calling Hours9:00 AM – 9:00 PM

Stricter than federal 8AM–9PM

RegistrationRequired

Penalty / Violation$250

Willful ViolationNot yet verified

Private Right of ActionYES

SMS Compliance Compliance Checklist

01Obtain express written consent before sending marketing texts

02Use compliant opt-in language identifying your company

03Honor STOP/OPT-OUT/UNSUBSCRIBE replies immediately

04Send opt-out confirmation within one text

05Disclose message frequency at opt-in

06Include "Msg & Data rates may apply" disclosure

07Do not send texts during prohibited hours

08Scrub against DNC lists before campaigns

09Check if state requires one-to-one consent

10Register 10DLC campaigns before sending

This checklist covers common requirements. State-specific rules may vary. Confirm with legal counsel for high-volume campaigns.

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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →