⚠ Penalty Exposure — Michigan
Per Violation
$5,000
Willful
$25,000
AG Max/Violation
$25,000
10,000 Calls
$50,000,000
= exposure
Overview
Michigan regulates telemarketing through the Michigan Telemarketing Act (M.C.L. § 484.125) and Telephonic Solicitation Statute. The state is STRICTER than federal on calling hours — 9:00 AM to 9:00 PM (vs. federal 8 AM). Michigan limits calls to the same person on the same subject to 3 per year. Holiday calling is prohibited. The state maintains its own DNC list. Michigan provides a private right of action under the Consumer Protection Act (M.C.L. § 445.901) for deceptive telemarketing practices. Registration with LARA is required with a $10,000 surety bond.
Consent Requirements by Channel
| Channel | Consent Required | One-to-One |
|---|---|---|
| Voice Call | Prior Express | — |
| SMS | Prior Express | — |
| AI Voice | Prior Express | — |
| Prerecorded | Prior Express | Required |
| Ringless VM | Prior Express | — |
| MMS | Prior Express | — |
| Fax | Prior Express | — |
Recent Enforcement Actions
Great Lakes Home Services
$355,000Feb 2024 · home services
MI AG enforced telemarketer registration and robocall restrictions.
Detroit Auto Warranty Group
$275,000Sep 2023 · automotive
Auto warranty firm fined for spoofed calls without consent.
Key Rules
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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →