California SMS Compliance Compliance
Text message marketing compliance rules in California
Mini-TCPA State — Cal. Pub. Util. Code §§ 2871-2876; Cal. Penal Code § 632
California has enacted a state-level TCPA that goes beyond federal requirements. Federal compliance alone is not enough for SMS Compliance operations here.
Consent Requirements
One-to-One Consent Required
Shared consent from lead generators is NOT valid. Consent must specifically name your company.
Automated SMS marketing to CA consumers requires prior express written consent under federal TCPA. The FCC one-to-one consent rule eliminates the lead generator loophole — consent must name YOUR company specifically. CCPA gives CA consumers the right to opt out of personal information sharing, which includes phone numbers on lead lists. The combination means: (1) you need specific written consent for your company before texting, (2) CA consumers can demand their data be deleted from your systems, and (3) buying lead lists without one-to-one consent is legally unusable for automated SMS.
Calling Rules
SMS Compliance Compliance Checklist
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Book a Compliance Call →This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →