California SMS Compliance Compliance
Text message marketing compliance rules in California
Mini-TCPA State — Cal. Pub. Util. Code §§ 2871-2876; Cal. Bus. & Prof. Code §§ 17590-17594
California has enacted a state-level TCPA that goes beyond federal requirements. Federal compliance alone is not enough for SMS Compliance operations here.
Consent Requirements
Federal one-to-one consent rule: vacated
The FCC rule requiring consent to name each seller was vacated by the Eleventh Circuit on January 24, 2025 and never took effect. Source
Automated SMS marketing to CA consumers requires prior express written consent under federal TCPA. The FCC one-to-one consent rule, which would have required consent to name YOUR company specifically, was vacated in January 2025 and never took effect. CCPA gives CA consumers the right to opt out of personal information sharing, which includes phone numbers on lead lists. The combination means: (1) you need prior express written consent before texting, and (2) CA consumers can demand their data be deleted from your systems.
Calling Rules
SMS Compliance Compliance Checklist
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See Chief →This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →