What consent is required for SMS Compliance in Louisiana?

Louisiana has a mini-TCPA (La. R.S. § 45:844.11 et seq.) that imposes stricter consent rules than federal TCPA. Prior express written consent is generally required.

What are the calling hour restrictions in Louisiana?

Louisiana restricts telemarketing calls to 08:00:00–21:00:00 local time.

What is the penalty per violation in Louisiana?

Up to $500 per violation (or $1,500 for willful violations). Private right of action available.

Is registration required to telemarket in Louisiana?

Louisiana does not require separate telemarketer registration; federal FTC rules still apply.

Home / States / Louisiana

Louisiana Telecom Compliance Guide

Telecom Compliance Reference — Updated January 2023

Mini-TCPA State — High Risk

Calling Hours

8:00 AM–9:00 PM

Min Penalty

$500

Registration

Not Required

Overview Calling Hours Consent Registration DNC Compliance DNC Registry Enforcement Case Law Legislation

Louisiana SMS Compliance Compliance

Text message marketing compliance rules in Louisiana

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Mini-TCPA State — La. R.S. § 45:844.11 et seq.

Louisiana has enacted a state-level TCPA that goes beyond federal requirements. Federal compliance alone is not enough for SMS Compliance operations here.

Consent Requirements

Consent LevelWritten Consent Required

One-to-One Consent Required

Shared consent from lead generators is NOT valid. Consent must specifically name your company.

ATDS DefinitionBroader than federal

Checkbox ConsentValid

StatuteLa. R.S. 45:810-811; 47 U.S.C. § 227

SMS marketing requires prior express written consent when using automated systems. Louisiana does not have a separate state SMS statute — federal TCPA is primary. However, the Fifth Circuit Bradford v. Sovereign Pest Control ruling (Feb 2026) found oral consent may suffice under TCPA in the Fifth Circuit (TX, LA, MS) — though written consent remains best practice for evidentiary reasons. FCC one-to-one consent rule applies. Louisiana's broader ADAD definition means automated texting platforms are more likely to be caught than under federal standards.

Full consent requirements for all channels →

Calling Rules

Calling Hours8:00 AM – 9:00 PM

RegistrationNot Required

Penalty / Violation$500

Willful Violation$1,500

Private Right of ActionYES

SMS Compliance Compliance Checklist

01Obtain express written consent before sending marketing texts

02Use compliant opt-in language identifying your company

03Honor STOP/OPT-OUT/UNSUBSCRIBE replies immediately

04Send opt-out confirmation within one text

05Disclose message frequency at opt-in

06Include "Msg & Data rates may apply" disclosure

07Do not send texts during prohibited hours

08Scrub against DNC lists before campaigns

09Check if state requires one-to-one consent

10Register 10DLC campaigns before sending

This checklist covers common requirements. State-specific rules may vary. Confirm with legal counsel for high-volume campaigns.

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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →