⚠ Penalty Exposure — Alabama
Per Violation
$2,000
Willful
$10,000
AG Max/Violation
$10,000
10,000 Calls
$20,000,000
= exposure
Overview
Alabama's Telemarketing Act (Ala. Code § 8-19C) requires registration and bonding for telemarketers but lacks a private right of action — enforcement is exclusively through the AG. The state maintains a Do Not Call list and requires a $50,000 surety bond. Penalties run up to $10,000 per willful violation, but without private lawsuits, litigation risk is lower than states like Florida or California.
Consent Requirements by Channel
| Channel | Consent Required | One-to-One |
|---|---|---|
| Voice Call | Prior Express | — |
| SMS | Written Consent Required | Required |
| MMS | Written Consent Required | Required |
| Prerecorded | Written Consent Required | Required |
| AI Voice | Written Consent Required | Required |
| Ringless VM | Written Consent Required | Required |
| Fax | Prior Express | — |
Recent Enforcement Actions
FTC v. Avid Telecom (AL portion)
Jul 2024 · telecom
Multistate robocall enforcement.
Southern Auto Finance Group
$275,000Mar 2024 · automotive
AL AG settled with auto finance company for robocalls without consent.
Gulf Coast Insurance Marketing
$185,000Nov 2023 · insurance
Insurance marketer fined for prerecorded messages to AL DNC registrants.
Key Rules
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This is a compliance reference tool, not legal advice. Data compiled from public statutes, LegiScan, CourtListener, state AG offices, and AI-assisted analysis. Verify all information with qualified counsel before relying on it. Full terms & data sources →